Audience Research Survey

Treatment Sheet

Lyrics Breakdown

Initial Ideas Mood Board

Created with Padlet

Oasis Advertisement Analysis

Oasis Advertisement Analysis from Sammeh

Permission Request

The Gaslight Anthem Advert Analysis

Advert analysis, the gaslight anthem from g321danielhutchinson

Kings of Leon Digipak Analysis

Digipak analysis – kings of leon from g321danielhutchinson

Buddy Holly Video Analysis

Odds Are Music Video Analysis

Imagine Dragons Digipak Analysis

Radiohead Advertisement Analysis

Radiohead Advertisement Analysis from Sammeh

Smash Mouth - Nine Frame Analysis

30 Seconds to Mars - Nine Frame Analysis

Just click near the text on the Prezi if you can't read the text properly or go full screen.

Shot Count

For the shot count analysis, I chose the song 'One Week' by Barenaked Ladies. This is a very fast paced song and because of this has a large amount of camera shots. Upon analysing the video, I counted that the music video for this song has 150+ different shots, all of varying types. This music video has an insanely wide variety of shots in such a short amount of time, but more than anything it seems to have a lot of close-up shots. Lots of frantic close-ups give the video a very frantic and sporadic look.

This is the video that my group are doing a music video for, and we've learnt anything from the official music video for it is that we cannot be lazy, it cannot be slow paced, it must be very fast.

Personal Skills Audit

Personal Skills Audit                                             Name: Samuel Steven Neesam

	Skills acquired	How did these skills contribute to the creation of your product?	How will you develop these skills during the A2 project?
Digital technology -       What equipment/software packages did you use to produce your production?	When doing work for my blog, I learnt how to use the website ‘Slideshare’ to try to make my blog a tad more visual. For the creation of our short movie, I learnt how to use the video editing software ‘Adobe Final Cut’. I also learnt how to use some basic functions of Photoshop they were not used at any point during production.	If I didn’t learn how to use Adobe Final Cut, I would have had to use another video editing program to edit our short movie. Slideshare helped make my blog a bit more varied, and Photoshop didn’t contribute to anything.	If needed, I will continue to use those programs for my A2 project and will continue to learn more about them.
Post production -       What software did you use to create your production? -       Discuss specific features of the software.	In post production, the only software I really used was Adobe Final Cut to continue to edit our short film.	If I didn’t know how to use Adobe Final Cut, I would have had to use another video editing program to edit our short film.	If needed, I will continue to use Adobe Final Cut during my A2 project and will continue to develop my skills with it.
Research and Planning -       What tasks did you complete when preparing to film your sequence? -       How did your planning help the smooth progression of your film?	Before starting our film, we did a lot of research particularly on camera angles and music. We tried to learn what kind of music and camera angles would be the most suitable for our film. The planning itself was actually quite scattered and production started without much planning.	The research on Camera angles really helped, if anything it made us realise we needed a broad range of shots in our short film. Without doing much camera research I suspect our movie will have been very bland.	When creating our music video, I’ll have to use a video camera to film that. I’m sure that during the time I use it I’ll continue to develop more skills with it.
Using conventions of real media texts -       Which texts did you analyse? -       Did you take any inspiration from the conventions found from your research?	As a group we analysed the opening sequences of multiple movies, but no research was taken that really helped with our product at all. The only thing we really learned was what kind of music would be suitable for our short film.	We were able to choose a suitable piece of music for our short film.	For my A2 project, I will definitely have to do a lot more research of other music videos to assist in the creation of ours.
Creativity - Were your ideas for your portfolio imaginative and unique or did you adhere to conventions?	We had a couple unique ideas, such as that the movie was filmed in mostly a first-person perspective	Making our short film mostly from a first-person perspective really helped to make it unique and have a very different feeling from other more conventional horror films.	In our A2 project, I am sure we will try hard to come up with some more unique ideas in an attempt to make our music video stand out.

A2 Media Brief

A2 Brief 2013

1. A promotion package for the release of an album, to include a music promo video, together with:

• a digipak for the album’s release;
• a magazine advertisement for the digipak.